An online dictionary says, "To look over, study, or examine again". I think that's a little too general. The purpose of this blog along with my intention was more like, "A report or essay giving a critical estimate of a work or performance".

This blog has to have be some sort of goal and purpose when looking over and examining each site in terms of evaluation, rating, or criticism sometimes. An objective approach to evaluate a website is, of course, rather an ideal. As I have mentioned, I do not exclude my personal opinions or even feelings toward a site upon reviewing it. Again, this is just a little personal blog after all.

Fairness should be given to all advertisers as well; thus the necessity of an objective approach should be considered when reviewing a site. Ultimately, this combination of objective and subjective approach is the core of my way of reviewing websites. Take it or leave it.

Well, who cares my philosophy in this blog or what, right? Most folks would want to advertise for PR anyways :)