Creating a good link profile
But the link development is not a matter of gaining any backlink you can find. To be recognized by Google as an authoritive site, you must focus on what kind of link profile you are creating. Is it made from all sorts of links? Or is it mainly from relevant links.
When you hear a quality link, it is usually safe to say any link that is relevant to your site theme. Of course, you can go more than that. A quality link can be a link from old well established site. Or a link from high PR, as you know it already.
It seems that Google begins to recognize our link profiles now. Based on them, they determine how valuable your site is. So, it is not a matter of quantity as it never was. But it was not a matter of matching with the relevancy itself either. It's more a matter of who is linking to you and if the site is well recognized by Google, authoritive in that niche, then yours will be considered as more valuable also.
